Marketing mix
Home Assignment
Submitted
by:- Submitted
to :-
Santosh
Tharu
Rajesh Sharma
Roll No :- 43 Babai Multiple Campus
Semester
:- 1st Gulariya, Bardiya
Level :- BBS
Babai
Multiple Campus
Gulariya,
Bardiya
Introduction
about marketing mix
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tTjx?sf] ;xL 5gf]6 u/L pkef]Qmfnf+O{ ;Gt'li6 k|bfg ub{5 . ahf/zf:q
;lDd>0fcGtu{t j:t', d"No, k|j4{g / ljt/0f kb{5g\ . oL tTjx?nfO{ ahf/
;lDd>0fsf 4Ps elgG5 . ahf/ Joj:yfksn] j:t' jf ;]jfsf]
cfk"lt{ u/L pkef]QmfnfO{ ;Gt'li6 k|bfg ug{ 4Ps
sf] plrt ;dfof]hgdf
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pTkfbg ug]{, pTkflbt j:t'sf] gfdfª\s/0f s:tf] ug]{, pTkflbt j:t'sf] Kofs]lhª
s:tf] ug]{, s:tf] n]jln8 ug]{, d"No lgwf{/0f s;/L ug]{, 5'6sf] Joj:yf s;/L
ug]{, e'QmfgL cjlw slt /fVg] sldzg slt lbg], d"No p2]Zo s] x'g], j:t' jf
;]jf v/Lb ug{sf nflu pkef]QmfnfO{ k|]l/t ug{ s:tf] k|a4{gfTds of]hgf tof/ ug]{,
;xL ;do / ;xL :yfgdf j:t' k'¥ofpg s:tf] ljt/0f gLlt tof/ ug]{, dfWodx?sf] 5gf]6 s;/L ug]{ oftfoft /
uf]bfdsf] Joj:yf s;/L ug]{, cfb]z k|zf]wg s;/L ug]{, df}Hbft lgoGq0f ug{ s'g
ljlw k|of]u ug]{ cflb ;Dk"0f{sf] ;+of]hgnfO{ ahf/zf:q ;lDd>0f elgG5 . ahf/zf:q
;lDd>0f w]/} ;lDd>0fsf] ;dfof]hg xf].
ahf/zf:q ;lDd>0f hL lgoGq0fof]Uo
/0fgLlts ahf/zf:q cf}hf/x? -pTkfbg, d"No :yfg tyf k|j4{g_ sf] ;+of]hg jf
;lDd>0f xf] . h;nfO{ s'g} ;+:yfn] cfˆgf] nlIft ahf/df cfˆgf] ck]Iff cg';f/
k|ltlqmof k|fKt ug]{ p2]Zon] tof/ ub{5g\ . ahf/zf:q ;lDd>0fdf tL ;a} lrhx?
;lDdlnt x'G5g . h;af6 s'g} klg ;+:yf cfˆgf] j:t'sf] dfunfO{ k|efljt ug{ ;Sb5 .
dflysf kl/efiffcg';f/, s'g} klg
;ª\u7gn] cfˆgf u|xssf cfjZostfnfO{ ;Gt'i6 u/L cfˆgf] ahf/Ls/0f p2]Zo k|fKt
ug{df pkof]u ug]{ ahf/zf:qsf tTjx?sf] ;lDd>0fnfO{ ahf/zf:q ;lDd>0f elgG5
. o;sf] k|d'v sfo{ eg]sf] pkef]Qmfx?sf] OR5f /
cfjZostf cg';f/sf] j:t\' jf ;]jfsf] cfk"lt{ u/]/ pgLx?nfO{ clwstd
;Gt'li6 k|fKt ug]{ jftfj/0f l;h{gf ug'{ xf] .
4 p’s of marketing
(1) Product j:t\' M–
j:t'
eGgfn] ahf/df k|:t't ul/Psf] tL ;Dk"0f{ s'/fnfO{ a'‰g kb{5, h;n] dfgjLo
cfjZoStf tyf rfFxgsf] ;Gt'li6 ub{5 . j:t'x? k|foM ef}lts x'g] ub{5g\ h:t}
lk|mh, df]6/sf/, kmlg{r/ cflb To;}u/L ;]jfx? klg j:t' g} x'g h:t} ;]n'g,
Ao6Lkfn{/, gfr xn, l;g]df xn cflb o;}
u/L ljrf/nfO{ klg ahf/Ls/0f ug{ ;lsG5, h:t} ;fgf] kl/jf/ ;'vL kl/jf/ o; cy{df
pSt larf/sf] lj1fkg ug{ ;lsG5 To:t} u/L :yfgnfO{ klg ahf/Ls/0f ug{ ;lsG5,o;
cy{df sL pSt :yfgsf] hUu vl/b ljlqm ug{ ;Defj x'G5, To;} u/L ToxfF / 5'6\6L
dgfpg ;lsG5 .
Product Mix j:t' ;lDd>0f M–
j:t'
;lDd>0f eg]sf] j:t' ;lDd>0f cGtu{t j:t'sf] of]hgf lgdf{0f ug'{ / j:t'sf]
ljsf; ug'{ ;fy} ;xL j:t' jf ;]jfsf] pTkfbg u/L nlIft ahf/df pknAw u/fpg' xf] .
j:t' ;lDd>0fdf lgDg s'/fx?df Wofg lbg' kb{5 . h:t} j:t'sf] >]0fL,
ljz]iftf, :t/, l6sfpkg, Kofs]lhª\u, u'0f:t/, a|fG8 gfd, ;]jf, l8hfOg tyf
k|Tofe"lt cflb;Fu ;DalGwt 5 .
(2) Price d"No
M–
pkef]Qmfn]
s'g} klg j:t' jf ;]jf k|fKt ug{sf nflu ltg]{ jf e'QmfgL ug]{ /sdnfO{ d'No elgG5
. o;df rflx s'g j:t'sf] d"No slt /fVg] eGg] k|Zgsf] pQ/ vf]Hg' kb{5 . Jojf:yfksn]
ahf/df /x]sf k|lt:kwL{x?sf] j:t'x?sf] af/]df cfˆgf] j:t' s'g cj:yfdf 5 . To;sf]
jf/]df klg hfgsf/L /fVg' kb{5 ;fw/0f gFof j:t'sf] d"No j:t'sf]
pkof]uLtf;+u j/fj/ x'g' kb{5 . To;}n] j:t'sf] vl/b ljlqm ;lhn} jgfpgsf] nflu
a:t'sf] d"Nolgwf{/0f ug'{ g}
cfjZoStf 5 .
Price Mix d"No ;lDd>0f M–
u|fxsx?n]
j:t'sf] nflu ltg]{ /sdnfO{ d"No elgG5 . d"No ;lDd>0fcGtu{t
d"Nosf] :t/ lgwf{/0f ug'[{, 5'6 tyf eQfsf] lgwf{/0f, pwf/f] gLlt, ;t{ /
;Ldf lgwf{/0f, e'QmfgL cjlw / d"No gLlt cflb s'/fdf ljz]if Wofg lbg' kb{f5
. h;nfO{ d'No ;lDd>0f elgG5 .
(3) Place :yfg M–
pTkflbt j:t'nfO{ nlIft ahf/;Dd k'¥ofpg ;Dkfbg ul/g] ;Dk"0f{
lqmofsnfknfO{ :yfg elgG5 . j:t'sf] d"Nolgwf{/0f ul/ ;s]kl5 s'g ahf/df /
s;/L k|j]z ug]{ eGg] k|zg p7\5 . :yfgn] s'g} vf; If]qnfO{ ;d]6b}gf a? o;n] ;do
lalgdo k|ls|ofnfO{ ;d]6]sf] x'G5 . xfdLn] pTkfbg u/]sf] j:t' bf]sfgdf s'/]/
aRg] xf] ls Online
shopping af6 a]Rg] xf] . h:t} clnafb sDkgL Online shopping sf] throw n] ! 306fdf ;f9]
kGw| c/asf] sf/f]af/ ub{5 .
Place Mix :yfg ;lDd>0f M–
:yfg ;lDd>0f cGtu{t ef}lts ljt/0f / ljt/0f dfWod u/L b'O{ k|d'v
kIfx? kb{5g\ . ef}lts ljt/0fn] j:t'nfO{ nlIft ahf/;Dd k'¥ofpg] sfd ub{5 eg]
ljt/0f dfWodn] u|xs;Dd j:t' k'¥ofpg] dfu{ pknAw u/fpFb5 . h:t} oftfoft, uf]bfd
Joj:yfkg, cfb]z k|zf]wg ;fdu|L cf];f/ k|;f/ df}Hbft lgoGq0f kb{5g\ . h;nfO{ :yfg
;lDd>0f elgG5 .
(4) Promotion k|j4{g M–
nlIft
ahf/sf u|fxsx?nfO{ j:t'sf] af/]df hfgsf/L k|bfg u/L ;f] j:t' vl/b ug{sf nflu
ljZj:t kfg{'nfO{ k|a4{g elgG5 . csf]{ zAbdf eGg' k|bf{ j:t'sf]
lalqm a9fpgsf] nflu pTkfbg jf ljs]|tf4/f ;frPsf] ls|ofsnfknfO{ k|j4{g elgG5 .
Promotion Mix k|j4{g
;lDd>0f M–
k|j4g
;lDd>0f eg]sf] k|j4{g ;lDd>0f cGtu{t lj1fkg af/] lg0f{o lng], ljleGg
lj1fkgsf dWoddf slt vr{ ug]{ egL lgwf{/0f ug]{, ljlqm k|j4{g, k|rf/, JolQmut
ljqmL / hg;Dks{ cflb nfO{ g} k|j4{g ;lDd>0f elgG5 . s'g} klg j:t'sf] pTkfbg
kZrft\ ;f] j:t'sf af/]df ljleGg ;~rf/ dfWodaf6 lj1fkg ug'{kbf{5, u|fxs;Fu ;Dks{
:yflkt ug'{kb{5, j:t'sf] k|bz{gsf ;fy} k|of]u
ljlwsf af/]df hfgsf/L lbg'kbf{5 .
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